The $2 billion multilevel marketer in Utah -- with ties to Mitt Romney -- says its skin-care and nutritional products can delay aging. But short-sellers and a couple of angry ex-husbands are taking the company on, and they're not being quiet about it.
Joseph Nocera in the October 27 New York Times discusses the story and mentions Elkind. He writes,
In the case of Nu Skin, Elkind spoke to a number of scientists who scoffed at Nu Skin’s anti-aging claims. Because so many multilevel marketing companies are based in Utah, critics joke that the initials MLM stand for Mormons Losing Money. (Nu Skin executives insist that their products work as advertised, and that distributors are not taken advantage of.)
Elkind’s story is primarily a rollicking tale of the battle between Nu Skin and a handful of short-sellers, who are betting that the company’s products and practices are headed for trouble. (Herbalife is another multilevel marketing company the shorts have targeted.)